Improving onboarding at Tray.io
UX | Research | Design Workshops
Sector
Automation, low-code, web
Challenge
75% percent of prospects were dropping off during the time of first use, which was resulting in high costs for sales and customer success teams.
My Role
Lead Product Designer
Design Process
Quantitative and qualitative research, collaboration with sales and customer support teams, journey mapping, concept generation, prototyping, feedback and iteration on designs.
Outcome
50% TTV (time to value) improvement
