Speeding time to integration at Tray
UX | Research | Design Workshops
Sector
Automation, low-code, web
Challenge
One of the biggest barriers for products in the business automation market remains the complexity of existing solutions, demanding substantial technical expertise for effective utilization. Leveraging AI and LLM technologies presents an opportunity to alleviate these barriers, streamlining processes and enhancing accessibility.
My Role
Lead Product Designer
Design Process
Market research, building customer persona, collaboration with stakeholders, journey mapping, concept generation, prototyping.
Outcome
Speeding time-to-integration from weeks to minutes, in a single platform.
Leading in setting the groundwork for new AI feature development involving defining requirements, interaction patterns, design components, gathering early customer feedback, and iterating quickly.
These steps have enabled the business to speed up the time to integration by 10 times, stay competitive and extend the potential customer reach.
